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WHO MAKES
ARCHITECTURE?

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We see the scenery with our eyes, listen to the sounds with ears, touch the objects with skin, then the nervous system transmits all we get to the brain. That is how we gain a connection with the world. Thus we are naturally engaged in interactive activities, including making architecture because that’s how our bodies work.

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Without interaction, architecture is just a meaningless physical place. The people, the physical structure, the emotional memory, the unforgettable moment, all the elements compose the architecture. Human beings are familiar with them and good at using them to create art. You are successfully walking into the area of architecture as long as you can make fun with normal stuff, for example, a shoe box. No nervousness is needed. Enjoy the process. Your ability is beyond your imagination.

PROJECT

Architecture Ad for promoting the architectural profession and engage with the public 

CONCEPT

Using a shoe box to display that architecture is interaction

ABSTRACTING ELEMETNS

Shoe box

​Shoelace

Man​

— Architecture

— Letter A of "Architecture"

— Making interaction

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NICE  TO
MEET  YOU
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Tel       +86 18661838998

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